Report from ASIS 2017
by Andrew Jones
The world’s largest association of security professionals, ASIS International, just wrapped up its 63rd annual conference and exhibition late last month. This year’s event took place at the Kay Bailey Hutchison Convention Center in Dallas, Texas.
Visitor Pass Solutions was represented by a team of sales, development, marketing, and executive personnel. We took turns staffing our booth, which highlighted our newly rebranded line of “One Day” expiring visitor badges, both on our table displays and in a 29-second video that played silently on a big screen we had set up during the three days the exhibit hall was open.
The Visitor Pass Solutions team at ASIS 2017 in Dallas, Texas, last month (l-r): Ron Coleman and Deb Miller, National Account Executives; Richard Reed, VP-Development; Noel Turner, VP-Sales; Andy Jones, VP-Marketing; and Brian Gallagher, President and COO.
Our “One Day” time-expiring visitor badges are valid for just one day. They become “void” overnight by gradually changing color, from white to bright pink. This prevents the badges from being reused the next day, either by the visitors who were issued them or by any other people who might find a discarded badge. Absent a valid badge, visitors and prospective intruders alike are required to sign in anew each day. This is a good thing for occupants of a building to know: that everyone who is in the building has signed in that one day and has permission to be there.
Many schools, businesses, non-profits, hospitals, and government facilities use One Day badges, regardless of how they sign in their visitors. One Day badges come in two-part books (with a confidential log attached behind the label liner) for signing in by hand, and on rolls for signing in by computer, with output to direct thermal or inkjet printers. For those that need visitor management software, we offer that too: eVisitorPass.
At the ASIS show we were visited by all kinds of organizations seeking visitor management. Some were looking to implement a process for the first time and some to improve an existing process — either for themselves or for their clients. We were happy to oblige them or, as sometimes happens with our software, to refer them to others who might have a more complex solution.
In addition to an exhibit hall full of vendors like ourselves, the ASIS show included lots of presentations about security. For example, our primary focus of visitor identification falls under the broader category of “physical” security (as opposed to, say, “digital” security). A big part of physical security entails “CPTED,” which stands for “Crime Prevention Through Environmental Design.” We have blogged about CPTED before, but it’s worth revisiting, especially since this topic was covered at ASIS 2017 in a compelling presentation.
Art Hushen, President of the National Institute of Crime Prevention, Inc., and Mark Schreiber, President & Principal Consultant of Safeguards Consulting, Inc., presented about 200 photos to illustrate examples of environmental design that are both secure and not secure.
They defined CPTED as “the proper design and effective use of the built environment that can lead to a reduction in the fear and incidence of crime and an improvement in the quality of life.”
CPTED, they explained, comprises four principles:
1. Natural Access Control
People are physically guided through a space by the strategic design of streets, sidewalks, building entrances, and landscaping.
2. Natural Surveillance
The placement and design of physical features, activities, and people in a way that maximizes visibility.
3. Territorial Reinforcement
Physical attributes that express ownership such as fencing, pavement treatments, signage, and landscaping.
Allows for the continued use of a space for its intended purpose. Serves as an additional expression of ownership. Prevents reduction of visibility from landscaping overgrowth and obstructed or inoperative lighting.
These principles involve the inside as well as the outside environment. For example, principle number one, above, helps ensure your visitors sign in and wear appropriate identification by guiding them to the correct entrance and, from there, to your reception desk or visitor kiosk.
As you can see, trade shows like ASIS 2017 have much to offer. We will be at ASIS 2018 in Las Vegas next September, as well as other shows before then. See our events calendar for a complete listing of where you can see us in person.
What events do you attend to stay current in your field? Please let us know; we may add them to our list!
(ASIS International was founded in 1955 as the American Society for Industrial Security (ASIS). The organization officially changed its name in 2002 to ASIS International, to more accurately reflect its global expansion.)
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Posted on 10/9/2017